Mastering Motocross Sponsorship: How to get sponsored
The Mastering Motocross Sponsorship lesson is the complete guide for everyday racers to learn how to successfully approach and secure sponsors to save more money and make racing more affordable.
Lesson duration: 25 minutes (audio)
What you'll learn:
UNDERSTANDING SPONSORSHIP (1/7)
Learn and understand how sponsorship works, including the different types of sponsorship available in motocross.
GETTING STARTED (2/7)
Learn how to establish your sponsorship targets and the importance of setting goals, while also understanding how to properly shortlist potential brands to work with as well as building a team around you.
MAKING YOURSELF ‘SPONSORABLE’ (3/7)
Become irresistible to sponsors and make yourself known by learning how to sharpen your online presence, master social media, earn media coverage and how to lift your professionalism to another level (regardless if your an amateur or pro).
THE PROPOSAL (4/7)
Get an understanding of why your sponsorship proposal is your foot in the door, and why it can make or break your chances of getting sponsored. You'll learn how to design, structure and write a sponsorship proposal.
IDENTIFYING YOUR VALUE OFFER (5/7)
Delivering value is a major factor in landing sponsors, and you'll learn how to identify what is valuable to brands and businesses, along with how you can pitch unique value offers that make you stand out from your rivals.
MASTERING THE APPROACH (6/7)
How you approach sponsors can be the difference between them never responding to you and landing a sponsorship deal. You'll learn the correct way to reach out to brands by contacting the decision maker while writing a compelling email that commands a response.
MAINTAINING SPONSORS (7/7)
Once you've got sponsors onboard, it's important to keep them happy. You'll learn how to deliver on promises and maintain a healthy relationship with brands to ensure the partnership extends for years to come.
- Access to confidential industry resources such as templates and examples of proposals, email scripts and newsletters
- 2 months worth of social media content ideas